Effective Date: July 16, 2026
This privacy policy for KumaBaits (operating as KumaBaits, hereinafter referred to as “We”, “Us” or “Our”) tells you how we may collect, use and share your information when you visit our website https://kumabaits.com.
We appreciate your decision to use our website and to trust us with your valuable personal information. In this document, we seek to explain in the clearest terms possible our privacy practices. We strongly encourage you to read this document (and any other related documents) carefully before using the website. If there are any terms or conditions in this document that you do not agree with, please do not use the website, or in case you are already using it, please discontinue the use immediately. By using the website, you are accepting and consenting to the practices described in this Privacy Policy.
What information do we collect about you?
When we collect information, we do so to ensure that you get to experience our service seamlessly. For that, we collect the following information. Some are your personal information and some are your sensitive personal information.
The personal information that we collect about you includes the following:
- Name
- Address
- Email address
- Identification ID number
- Location data
- IP address and browser user agent string
Reviews & Media
When visitors leave reviews and comments on the site we collect the data shown in the form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymised string created from your email address (also called a hash) will be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
How do we collect such information?
We may use any of the following three ways to get information about you.
- The information that you give us
- The information that we automatically collect from you
- Information that we collect from third parties
Before going into the reasons why we collect the information that we do, we want you to understand what the above three terms mean.
a. The information that you give us
When you sign up for an account to use our service/product, leave comments, or communicate with us, we will ask you certain questions like your name or email address. These are the information that you give us. This may not be limited to what we have mentioned and can change according to the nature of the service/product that we provide.
b. The information that we automatically collect from you
When you access our service from a device, we may automatically collect information from your device, such as through the use of cookies, technical metadata, analytics tools, and automated spam detection parameters.
c. Information that we collect from third parties
These third parties can be data aggregators, online directories, data marketplaces or exchanges, etc., from where we may collect information about you.
Cookies and similar technologies
Cookies are small packets of information that are placed on your device, so that we can retrieve the information about you, such as your login information, your choices on our websites and other information.
Specifically, our website handles cookies in the following ways:
- If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
- If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
- When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
- If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
For more comprehensive details about cookies and similar technologies, please visit our cookie policy.
Do not track requests
We respond to “do not track” requests in the following manner:
Do Not Track requests are respected by denying cookie consent.
Web Analytics and Behavioral Tracking (Microsoft Clarity)
We partner with Microsoft Clarity (provided by Microsoft Ireland Operations Limited) to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replays to improve our products and services. Website usage data is captured using first- and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity.
This data is processed based on your explicit prior consent (Art. 6(1)(a) GDPR). We do not load or run Microsoft Clarity until you have granted consent via our cookie consent banner. You have the right to withdraw your consent at any time through our cookie settings.
Additionally, Microsoft may use this information for its own business operations, including system optimization, security, and online advertising. For more details on how Microsoft collects, processes, and protects your data, please review the Microsoft Privacy Statement.
Analytics & Web Tracking (Matomo)
We use Matomo, a privacy-focused web analytics platform, to understand how visitors interact with our website. To protect your privacy, we have configured Matomo with strict security measures, data minimization, and anonymization protocols that go beyond standard configurations.
1. What Data We Collect (And How It Is Protected)
While Matomo is capable of collecting various data points, we have heavily restricted and anonymized this data to ensure your identity remains protected:
- Anonymized IP Addresses: Your IP address is anonymized (masked by at least 2 bytes) so that it can never be used to personally identify you or your precise location.
- Approximate Location: Geolocation is restricted to non-identifying, high-level geographical data (such as country or region) based on your anonymized IP.
- Request Details: We record the date, time, and page generation speed of your request to monitor site performance.
- Page Titles & URLs: We track which pages are viewed. All Personally Identifiable Information (PII) is automatically filtered out of Page URLs and Page Titles using Matomo’s recommended PII exclusion lists.
- Anonymized Referrers: We only collect the referrer host or referrer type (e.g., finding us via a search engine), and we do not collect full referrer URLs that might contain personal data.
- Standardized Browser & OS Data: We collect the main language of your browser and your User-Agent header. To protect your digital fingerprint:
- Device model detection is disabled (we do not collect or report on your specific device brand or model).
- Only major OS and browser versions are stored (e.g., “Windows 11” or “Chrome 120” rather than highly specific, tracking-friendly build numbers).
- Screen resolution detection is completely disabled.
- Interaction Data: We track basic interactions such as clicked files (downloads) and links to outside domains (outlinks).
2. Strict Privacy Guardrails & Restrictions
To guarantee maximum compliance and respect your right to privacy, we have enforced the following system-wide restrictions:
- No User IDs: The collection of unique User IDs during tracking is completely disabled.
- No Visits Log or Visitor Profiles: We do not keep a log of individual visits or build individual visitor profiles. The “Visits Log” feature is entirely turned off.
- No Third-Party Cookies: Third-party cookies are strictly disabled. First-party tracking cookies can also be fully disabled by the user.
- Data Masking & Rounding:
- Campaign parameters (e.g., UTM codes) are automatically masked before they are stored.
- Segmented data for count-based metrics (such as visits or pageviews) is rounded to the nearest 10 in all reports, exports, and API responses to prevent individual tracking.
- Restricted Segments: Available segmentation options are strictly limited to remain fully compliant with privacy laws.
3. Restricted Ecommerce Analytics
We utilize limited Ecommerce analytics to understand our business performance under strict anonymization rules:
- Order IDs are anonymized so they cannot be linked back to a specific customer profile.
- Specific tracking segments—including Order revenue, Product price, Product name, and Product SKU—are entirely disabled to prevent transaction-level profiling.
4. Data Retention
We do not store your web analytics data indefinitely. All analytics data collected via Matomo is subject to a strict retention period and is permanently deleted after 180 days.
Why do we collect information about you?
We collect information about you for a variety of reasons. It helps us, among other things, to serve you better. The following are the ways in which we use the information that we collect about you.
- To provide and maintain service
- To manage your account
- To contact the user
- To perform a contract with us
- To send marketing and promotional communications
- Targeted advertising
- To evaluate and improve our products/services
- To examine the usage trends and manage spam detection
How long do we retain your information?
We will only keep your personal account information for 6 months, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice requires us to retain your personal information for longer than the period during which users have an account with us.
However, specific types of interactive and technical content carry alternative retention schedules:
- If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.
- For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
- Our privacy-focused Matomo analytics data is stored for a maximum of 180 days before permanent deletion.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
Do we share your information?
We may share your information with third parties in the following ways:
- Sharing with your consent: When you give consent, we may share your information with third parties for the purposes that are mentioned in the consent notification.
- Legal Obligations & System Operations: We may disclose information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process. Additionally, if you request a password reset, your IP address will be included in the reset email.
- For business transfers: We may share your personal information in connection with, or during the course of negotiations regarding merger, sale of business assets, financing or acquisition of all or a part of our business by another entity.
Sale/sharing of information
We do not sell or share the information we collect from our users for commercial profit.
Where your data is sent
Visitor comments may be checked through an automated spam detection service.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
GDPR Disclosures
Automatic processing of data
We use automated processing of the personal information we collect to personalise our services for you and others.
Legal basis for the collection
The General Data Protection Regulation requires us to identify and set out the legal basis, or in other words, the legal justification, for processing your personal information. The following are the legal bases on which we process your personal data.
Consent: We may process your personal information for the purposes described in this Privacy Policy with your consent.
Performance of a contract: Where we have entered into a contract with you, we may use the personal information collected from you to fulfil the terms of that contract.
Legitimate interests: We may process your personal data where it is reasonably necessary to achieve our legitimate business interests.
To analyze website traffic, run privacy-respecting analytics (Matomo), and understand user behavior to improve our website and services.
Your rights
In accordance with Articles 12 to 23 of the General Data Protection Regulation, the data subject, that is you, has the following rights.
- Right to object to the processing of personal data in certain circumstances. See here for details.
- Right to request access to the data we have collected about you and to receive a copy of it in an accessible format. If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us.
- Right to restrict the processing of your personal data for a limited period, under certain circumstances. See here for details.
- Right to rectify or modify personal information that you consider obsolete, incomplete, or inaccurate.
- Right to opt out of automated processing of your personal data.
- Right to erasure of your personal information, also known as the right to be forgotten. You can request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
To exercise any of the rights mentioned above, you may use the contact details provided in this Privacy Policy.
Consequences of non-consent
We require your consent to collect information in order to provide our services to you seamlessly. However, you may refuse consent. Please note that refusing consent may have consequences, including limited access to our services and reduced features on the website.
Privacy of children
We do not knowingly provide our services to children. If you are a parent or legal guardian and believe that your child has provided us with information without your consent, please contact us. Upon verification that we have collected such information without parental consent, we will remove the information from our database.
Security of your personal information
We take reasonable measures to ensure that the information we collect from you is stored securely and protected to the best extent possible. However, no method of internet transmission or digital storage is completely secure, and we cannot guarantee absolute security. While we use commercially reasonable and appropriate security measures to protect your information, we cannot promise that it will be 100% secure.
Links to other websites or apps
On our website, we may provide links to external websites, apps, or services. These are not operated by us and therefore are not governed by our Privacy Policy or practices. We strongly recommend that you review the privacy policies of such websites or services before engaging with them to ensure that you do not provide personal information that you do not wish to share.
Changes to this privacy policy
We may update this Privacy Policy from time to time to reflect changes in the law or our privacy practices. We recommend that you review this privacy policy periodically to ensure it remains in line with your expectations.
The privacy policy will be effective from the date it is posted on this page.
Contact us
For any questions or concerns regarding your privacy, or to exercise any of your rights, you may contact us using the following details:
Address:
KumaFish
Via Fanzaghe 142
Pozzonovo
35020
Italy
Email address: [email protected]
Link to our contact page: https://kumabaits.com/en/contact/
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